Use pencil or pen on paper to create A MINIMUM OF NINE DIFFERENT examples of potential logos.
Select a MINIMUM of 3 of your favorite logos and recreate them - use the Type, Pen, Pencil, Line Segment, Paintbrush, Blob Brush, and Shape(s) tools to do this.
You can either place each logo onto its own layer OR place all three in one file/layer.....
For each of those 3 logos, you are going to create a MINIMUM of 3 versions of each; for a total of 9. (Yes, you can do more!)
1. Keep it SIMPLE
2. Keep it MEMORABLE
3. Keep it TIMELESS
4. Keep it APPROPRIATE
Talk to your classmates and friends.....get their feedback on which of your logos they like best and WHY.
Using their feedback, pick your favorite TWO logos and play with adding color to them in some way.
* Copy each logo and PASTE TWICE
* On each copy, play with color in a DIFFERENT WAY.
---this means you will now have a MINIMUM of 13 logos on your file (9 original and now 4 that you've played with color on)
THIS IS WHAT YOU WILL TURN IN!
Talk to your classmates and friends.....get their feedback on which of your logos they like best and WHY. Using their feedback, pick your favorite logo, copy it, paste it into a new letter sized artboard, and resize the logo so it fits the artboard. Then -- with your logo selected --resize the artboard (Object > Artboards > Fit to Selected Art) so it is the size of the logo. Save this logo as a *.gif
Go to File > Save for Web and Devices
In the dialog box, make sure the transparency box has been checked, and click the save button. Save this image to your H: drive.
Aesthetic Experience: The experience of seeing and enjoying something for its own sake, or for its beauty and pleasurable qualities.
Description: A listing of the facts in an artwork, such as objects, people, shapes, and colors.
Analysis: The examination of the relationships among the facts (objects, people, shapes, colors) in an artwork.
Interpretation: An explanation of the meaning of an artwork.
Evaluation: A process used to determine the quality or lasting importance of a work.
Critique: The Persistence of Memory
Is it successful?
The purpose of evaluation is to determine the quality of a work.
The question is what criteria – what standards – should be used to decide whether an artwork is excellent?
Let’s discuss some of the criteria critics have used:
Formalism uses the elements and principles of design as a criterion in art criticism.
Expressiveness refers to how effectively the work expresses or reflects a theme or worldview.
Originality is a judgment about the works inventiveness or novelty. Does it display a fresh theme, or a fresh treatment of an old theme? Is the medium unique in some way?
Is it successful?
There is no single cluster of criteria for judging excellence in art. Different kinds of art require different criteria, and there are different schools of thought about what is good art. Still, when you evaluate an artwork, state your reasons. Your reasons should be grounded in the information and analyses you assembled from the first three stages of this criticism method.
What do you see?
How is it organized?
What is it saying?
Video: What is Illustrator?
2) Getting Started in Illustrator: Review the webpage, and fill out this form. Due Friday, September 2nd, 2016
Videos: How to set up a new document
3) Drawing Basic Shapes: Create a "character" with Illustrator using nothing but the shape (Rectangle, Ellipse, Polygon, etcetera) tools. Your character must include a star that has been manipulated with the direct select tool, and a square that has been rotated 45 degrees. Due Wednesday, September 7th, 2016
Video: Use Shape tools
4) Using Brushes: Create an interior scene with Illustrator Your interior scene must include at least three different types of brushstrokes from three different types of brushes in the Brush Library; each must have different Artistic Brush Strokes applied to them (including one Calligraphy Brush Stroke), a rectangle with border pattern applied to it, and a line that has a pattern brush (that you have created) applied to it. Due Wednesday, September 7th, 2016
Video: Use Brushes
5) Working with Color and Strokes: Create an image (you could draw a character or a scene -- whatever you want) using Illustrator that includes three stars, and two circles. The first star should have a Miter Join, the second star should have a Round Join, and the third star should have a Bevel Join. The first circle should be filled with a Color Gradient, and the second circle should be filled with a Pattern Fill. Due Friday, September 9th, 2016
Videos: Apply colors, and Learn to use gradients
6) Transforming & Moving Objects: Add to your image from exercise five by including a Resized object, a Rotated object, a Reflected object, and a rectangle that has been transformed into a parallelogram using the Shear Tool. Due Friday, September 9th, 2016
Video: Transform artwork
7) Blending Shapes & Colors: Create and turn in an Illustrator document that includes an object that has "realistic shading" created with the Blend Function, and five (5) "distributed objects" using the Blend Tool. Due Wednesday, September 14th, 2016
Video: How to Work with Blended Objects
8) Creating Compound Paths: Create and turn in an Illustrtor document that includes an "Ancient Key" that you create by following the instructions on the website. Due Wednesday, September 14th, 2016
Video: The Shape Builder and Pathfinder in Illustrator CS6
Game: How to use Shape Builder
9) Masking using Clipping Path/ Opacity Mask: Create and turn in an Illustrtor document that includes an example of a Clipping Mask, and an Opacity Mask. Due Friday, September 16th, 2016
Video: Create a basic clipping mask
10) Basic Text: Create and turn in an Illustrtor document that includes text created using the Area Type Tool, text typed on a Path, and Outlined Text. Due Friday, September 16th, 2016
Video: Work with type
11) Text Warping with Envelope Distortion: Create and turn in an Illustrator document that includes distorted text. Due Wednesday, September 21st, 2016
Video: How-to Use Envelope Distort on Type
12) How to apply effects: Use the instructions on the webpage to complete and turn in this Illustrator document. Due Wednesday, September 21st, 2016